README

A unified analytics bridge for Laravel providing a consistent API across multiple analytics providers such as Google Analytics, Matomo, and others.

Features

• Unified API for multiple analytics services
• Drivers for Google Analytics, Matomo, and others
• Returns time series (per day) for page views, visits, visit duration
• Aggregates top countries and referrers
• Integrates PageSpeed Insights (CrUX real-user data) for Web Vitals
• Easily extendable with new drivers

Installation

Install the driver package you need:

# for Matomo
composer require aimeos/laravel-analytics-matomo
# for Google Analytics
composer require aimeos/laravel-analytics-google
# for Cloudflare Web Analytics
composer require aimeos/laravel-analytics-cloudflare

Configuration

Publish the configuration file:

php artisan vendor:publish --tag=config

This creates the ./config/analytics-bridge.php file:

return [
    'default' => env('ANALYTICS_DRIVER'),

    'drivers' => [
        'cloudflare' => [
            'siteTag' => env('CLOUDFLARE_SITETAG'),
            'token' => env('CLOUDFLARE_TOKEN'),
        ],
        'ga4' => [
            'propertyid' => env('GOOGLE_PROPERTYID'),
            'credentials' => json_decode(base64_decode(env('GOOGLE_AUTH', '')), true),
        ],
        'matomo' => [
            'url' => env('MATOMO_URL'),
            'token' => env('MATOMO_TOKEN'),
            'siteid' => env('MATOMO_SITEID'),
        ],
    ],

    'google' => [
        'auth' => json_decode(base64_decode(env('GOOGLE_AUTH', '')), true),
        'crux' => [
            'apikey' => env('CRUX_API_KEY'),
        ]
    ]
];

Set your .env variables accordingly and don't forget to configure the ANALYTICS_DRIVER value using the name of the driver ("cloudflare", "google", or "matomo").

The value of GOOGLE_AUTH must be the string from the Service Account JSON key file encoded as base64. To do the encoding on the command line, use:

php -r 'echo base64_encode(file_get_contents("name-xxxxxxxxxxxx.json"));'

API Usage

Import the facade:

use Aimeos\AnalyticsBridge\Facades\Analytics;

Page Statistics

Available are:

• views
• visits
• conversions
• durations
• countries
• referrers

$result = Analytics::stats('https://aimeos.org/features', 30);

// to limit the result set
$result = Analytics::types(['visits', 'referrers'])->stats('https://aimeos.org/features', 30);

It returns arrays with one entry per day, country or URL:

[
    'views'     => [
        ['key' => '2025-08-01', 'value' => 123],
        ['key' => '2025-08-02', 'value' => 97],
        ...
    ],
    'visits'    => [
        ['key' => '2025-08-01', 'value' => 53],
        ['key' => '2025-08-02', 'value' => 40],
        ...
    ],
    'conversions' => [
        ['key' => '2025-08-01', 'value' => 15],
        ['key' => '2025-08-02', 'value' => 10],
        ...
    ],
    'durations' => [ // in seconds
        ['key' => '2025-08-01', 'value' => 75],
        ['key' => '2025-08-02', 'value' => 80],
        ...
    ],
    'countries' => [
        ['key' => 'Germany', 'value' => 321],
        ['key' => 'USA', 'value' => 244],
        ...
    ],
    'referrers' => [
        ['key' => 'Direct entry', 'value' => 243, 'rows' => []],
        ['key' => 'Website', 'value' => 199, 'rows' => [
            ['key' => 'https://aimeos.org/', 'value' => 321],
            ['key' => 'https://aimeos.org/Laravel', 'value' => 244],
            ...
        ]],
        ...
    ],
]

PageSpeed Metrics

$data = Analytics::pagespeed('https://aimeos.org/features');

Returns:

[
    ['key' => 'round_trip_time', 'value' => 150],
    ['key' => 'time_to_first_byte', 'value' => 700],
    ['key' => 'first_contentful_paint', 'value' => 1200],
    ['key' => 'largest_contentful_paint', 'value' => 1700],
    ['key' => 'interaction_to_next_paint', 'value' => 180],
    ['key' => 'cumulative_layout_shift', 'value' => 0.05],
    /*...*/
]

Google Search Statistics

$data = Analytics::search('https://aimeos.org/features');

Returns:

[
    'impressions' => [
        ['key' => '2025-08-01', 'value' => 123],
        ['key' => '2025-08-02', 'value' => 97],
        ...
    ],
    'clicks' => [
        ['key' => '2025-08-01', 'value' => 23],
        ['key' => '2025-08-02', 'value' => 14],
        ...
    ],
    'ctrs' => [ // click through rate (between 0 and 1)
        ['key' => '2025-08-01', 'value' => 0.194],
        ['key' => '2025-08-02', 'value' => 0.69],
        ...
    ],

Google Search Queries

$data = Analytics::queries('https://aimeos.org/features');

Returns:

[
    ['key' => 'aimeos', 'impressions' => 1234, 'clicks' => 512, 'ctr' => 0.41, 'position' => 1.1],
    ['key' => 'laravel ecommerce', 'impressions' => 2486, 'clicks' => 299, 'ctr' => 0.11, 'position' => 1.9],
    ...

Google Index Status

$data = Analytics::indexed('https://aimeos.org/features', 'en-US');

Returns something like:

• "Indexed"
• "Not found"
• "Crawled"
• "Discovered"

Implemnt new Driver

For a new analyics service (e.g. Foobar), create a new composer package, e.g. yourorg/laravel-analytics-foobar. Replace every occurrence of "yourorg" and "foobar" (in any case) with own vendor name and resp. the service name.

Use this composer.json as template:

{
  "name": "yourorg/laravel-analytics-foobar",
  "description": "Foobar driver for Laravel Analytics Bridge",
  "type": "library",
  "license": "LGPL-2.1+",
  "autoload": {
    "psr-4": {
      "Aimeos\\AnalyticsBridge\\Drivers\\": "src/"
    }
  },
  "require": {
    "php": "^8.1",
    "aimeos/laravel-analytics-bridge": "~1.0"
  }
}

Create a ./src/Foobar.php file that implements fetching the data from the analytics service. The skeleton class is:

<?php

namespace Aimeos\AnalyticsBridge\Drivers;

use Aimeos\AnalyticsBridge\Contracts\Driver;

class Foobar implements Driver
{
    private array $types = ['views', 'visits', 'durations', 'conversions', 'countries', 'referrers'];

    public function __construct(array $config = [])
    {
        // $config from ./config/analytics-bridge.php
    }

    public function stats(string $path, int $days = 30): ?array
    {
        // limit by types if requested
        return [
            'views'     => [['key' => '2025-08-01', 'value' => 123], /*...*/],
            'visits'    => [['key' => '2025-08-01', 'value' => 123], /*...*/],
            'durations' => [['key' => '2025-08-01', 'value' => 123], /*...*/],
            'countries' => [['key' => 'Germany', 'value' => 321], /*...*/],
            'referrers' => [['key' => 'https://aimeos.org/', 'value' => 321], /*...*/],
        ];
    }

    public function types(array $types): Driver
    {
        $this->types = $types;
        return $this;
    }
}

Install your package using composer:

composer require yourorg/laravel-analytics-foobar

Register your driver in config/analytics-bridge.php, e.g.:

'drivers' => [
    'foobar' => [
        'url' => env('FOOBAR_URL'),
        // more required settings
    ]
],

Optimize

The google/apiclient package contains classes for all Google APIs (currently over 300) but only two (SearchConsole and WebIndex) are required. To install only the required ones, insert this into your composer.json at the correct places:

    "scripts": {
        "pre-autoload-dump": [
            "Google\\Task\\Composer::cleanup"
        ],
    },
    "extra": {
        "google/apiclient-services": [
            "SearchConsole"
        ]
    },

When you run composer update afterwards, this will remove the unused services. Take a look into the Google client README for details.

License

This package is released under the LGPL-2.1+ License.