README

Wins back shoppers who left items in their cart: reminder email, then open- and click-tracking that branches into purchase-intent scoring + a hot-cart tag, with a 10% discount fallback for non-openers.

Industry: E-commerce / Retail · Keywords: abandoned-cart, e-commerce, recovery, discount, email

Contents

• 1 campaign (6 events: email.send, email.open, email.click, lead.changepoints, lead.changetags, email.send)
• 2 emails, 1 segment, 1 PDF asset (Returns & Sizing Guide, linked from the reminder email)
• Mechanics shown: open + click decisions, point scoring and tag assignment on the engaged branch

Structure

• entity_data.json — campaign export (Campaign Library Phase 1 format)
• composer.json — Packagist / Marketplace metadata (type: mautic-resource)
• assets/ — referenced binary files (if any)