README

Thank-you → product tips → review request, then an email.click decision that rewards clickers (points + reviewer tag) and gently reminds everyone else. Segment is driven by a custom last_purchase_date lead field.

Industry: E-commerce / Retail · Keywords: post-purchase, review, retention, loyalty, email

Contents

• 1 campaign (7 events: 3x email.send, email.click, lead.changepoints, lead.changetags, email.send)
• 4 emails, 1 segment, 1 custom lead field (last_purchase_date), 1 PDF asset (Product Quick-Start Guide)
• Mechanics shown: custom lead field feeding a segment filter, click-based reward branch

Structure

• entity_data.json — campaign export (Campaign Library Phase 1 format)
• composer.json — Packagist / Marketplace metadata (type: mautic-resource)
• assets/ — referenced binary files (if any)