README

OpenDXP provides a very powerful integrated behavioral targeting and personalization engine. With this toolkit, it is possible to profile visitors based on their behavior, assign target groups to them and provide personalized content to these target groups. This makes it possible to show your customers contextual, relevant, and personalized content.

Disclaimer

OpenDXP is a community-driven fork based on the Pimcore® Community Edition (GPLv3).
OpenDXP is independent and maintained by its community and contributors. It is not affiliated with, endorsed by, or sponsored by Pimcore GmbH.
Original credits: Pimcore GmbH

OpenDXP Personalization Bundle is based on the Pimcore® Community Edition and remains licensed under GPLv3.

Before starting with Personalization you should know about the following OpenDXP concepts:

• Target Group
• Global Targeting Rule
• Personalized Document Content

After reading everything about the base concepts, you are ready to get started with personalizing content.

For details on how to extend OpenDXP's targeting engine and use targeting information in custom modules see our Dev Docs

Features in a Nutshell

• Add behavioral targeting and personalization to OpenDXP.
• Allow defining target groups.
• Set up visitor profiling with rules based on their behavior.
• Allow creating personalized versions of documents for defined target groups.
• Deliver personalized content to target groups.

Documentation Overview

Usage Documentation

• OpenDXP Concepts for Personalization
• How to Personalize Content
  • Define Target Groups
  • Setup Visitor Profiling
  • Create Personalized Content
  • Deliver Personalized Content
• Examples for Personalization and Targeting

Development Documentation

• Installation
• Setup and Basic Concepts
• Visitor Info
• Conditions
• Data Providers
• Action Handler
• Targeting Storage
• Frontend JavaScript

Upstream Origin & Version Transparency

This project is a fork of the Pimcore personalization-bundle (03c5e04 / v1.1.1), which is © Pimcore GmbH and licensed under GPLv3.

License

Licensed under the GNU General Public License v3.0 (GPLv3). For details, please see LICENSE.md.

Copyright

© Pimcore GmbH
© 2025 OpenDXP Contributors — GPLv3

Trademarks

Pimcore® is a registered trademark of Pimcore GmbH. Any use of the Pimcore® mark in this repository is purely descriptive to identify the original upstream project.

Contact

For inquiries, suggestions, or contributions, feel free to reach us at contact@opendxp.io.

About

OpenDXP is a community-driven project initiated by DACHCOM.DIGITAL (Rheineck, Switzerland) and maintained by its community and contributors. OpenDXP is independent and not affiliated with Pimcore GmbH.

The project’s purpose is to preserve and maintain a GPLv3‑licensed codebase for community use.

It is not positioned as a competitor to products or services of Pimcore GmbH and does not purport to replace or supersede any Pimcore offering.