包简介

This Plugin enables the usage of Marketing Automation Tool Mautic together with Neos CMS.

README 文档

README

This Plugin enables the usage of Marketing Automation Tool Mautic together with Neos CMS. Its key features are:

Add Mautic Tracking in two easy steps
Data Collection via Neos Forms & Neos FormBuilder Forms
SEO friendly dynamic content

Installation

composer require punktde/mautic

Configuration

Configure Mautic

Visit your Mautic installation and create a user for API.
Enable API and HTTP basic auth. Optional: Be sure your Mautic installation is running on HTTPS for the sake of security.
Skip this, if your website and Mautic are running on the same server:
- Enable CORS, add your site to valid domains.

Configure Plugin

Add the following configuration to your site's Settings.yaml

PunktDe:
  Mautic:
    mauticServer:
      url: https://mymautic.com
    mauticUser:
      username: mautic-api
      password:

Enable Tracking

Ensure you have entered the correct Mautic URL in your configuration.
Place Mautic tracking template at the bottom of your <body>:
```
mautic = PunktDe.Mautic:MauticTracking
```

Add this code to every page's fusion file you want to be tracked. If you want to track all pages, add this piece to the Root.fusion or AbstractPage.fusion of your page.

Pass Information from Form to Mautic

Form in yaml format

To pass information from yaml forms to Mautic, you need to define which form elements should be taken into account. Add the following property to those fields:

mauticIdentifier: 'firstname'

Due to a bug in Mautic API, mauticIdentifier must be small case.

You also need to add the following finisher:

identifier: 'PunktDe.Mautic:UpdateUser'

An example form looks like this:

type: 'Neos.Form:Form'
identifier: 'form-identifier'
label: 'Blog comment'
renderingOptions:
  submitButtonLabel: 'Send'
renderables:
  -
    type: 'Neos.Form:Page'
    identifier: 'blog-comment'
    renderables:
      -
        type: 'Neos.Form:SingleLineText'
        identifier: 'name'
        label: 'Name'
        properties:
          mauticIdentifier: 'firstname'
        defaultValue: ''
finishers:
  -
    identifier: 'PunktDe.Mautic:UpdateUser'

The value of mauticIdentifier must be a defined user field (so called custom field) in Mautic. You can search, edit or create new custom fields to fit your needs.

Form in FormBuilder Format

Forms created by FormBuilder require the editor to enter the Mautic identifier in the Neos backend. This can be achieved by selecting the form element and setting up the value in the settings bar on the right side of your UI.

Due to a bug in Mautic API, mauticIdentifier must be small case.

You must also register the Mautic finisher for this form.

Dynamic Content

You can show a different content dimension to users belonging to different Mautic segments.

Create a new segment in Mautic.
Define segments in your settings.yaml. Use the same name for your Neos dimensions as well as your mautic segments.

Neos: ContentRepository: contentDimensions: mautic: label: 'Mautic Segment' icon: 'icon-globe' default: defaultUser defaultPreset: defaultUser presets: all: null defaultUser: label: 'Default User' values: - defaultUser uriSegment: '' twitter: label: twitter values: - twitter uriSegment: twitter
You can combine multiple dimensions (e.g. language) without problem.
Visit the backend, change the dimension and edit content. Publish it.

Social Media Tracking

It is possible to track users coming from different sources using UTM-Tags. Just add any UTM Tag to your link before you post it on social media:

https://punkt.de/blog/post?utm-source=AnySourceName

When a user has UTM-Tags and submit a form, this information will also saved in Mautic.

punktde/mautic 适用场景与选型建议

punktde/mautic 是一款基于 PHP 开发的 Composer 扩展包，目前已累计 95 次下载、GitHub Stars 达 4，最近一次更新时间为 2019 年 08 月 30 日，在 PHP 生态内属于活跃度较高的组件。

我们在过去多个企业项目中使用过 punktde/mautic 或与其功能相近的方案，如果你在选型或落地过程中遇到问题，例如 版本兼容、二次改造、私有化封装、与内部系统对接、生产 BUG 排查，欢迎联系我们协助评估。

围绕 punktde/mautic 我们能提供哪些服务？

定制开发 / 二次开发

基于 punktde/mautic 在你已有业务上做功能扩展、字段裁剪、UI 适配、与内部账号 / 权限 / 日志系统的深度对接。

BUG 修复 & 性能优化

线上偶发问题、内存泄漏、慢查询、并发异常等排查修复；针对高流量场景做缓存、队列、索引层面的调优。

项目外包 & 长期维护

承接完整的项目从需求 → 设计 → 开发 → 上线 → 长期运维；也可按月提供技术保姆服务。

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punktde/mautic

包简介